Łęgajny Tomato Farm - Gospodarstwo Ogrodnicze Łęgajny

A Polish, local tomato producer's intends to become one of the most dynamical and expansive companies in Poland while keeping
its traditional look and feel. The project task was to create a complete visual identity, promotional gadgets, and a series of packaging
of the Legajny Tomato Farm (Gospodarstwo Ogrodnicze Łęgajny Sp. z o.o.). A traditional and illustrative image of a tomato processed
and used in modern and surprising ways has become a symbol of the company. The graphic idea for the packaging system was
to treat a single package as a part of the jigsaw puzzle. The box functions independently but the system of graphic tomato bush can
expand in any direction, regardless of how the carton is set. Thanks to it a large-scale artwork is created. One can use the attractive
and recognizable pattern to fill store or magazine spaces. Not only is the information graphic system of packaging visually attractive,
but it's also functional (tags, colors, icons used to optimize and speed up product handling). The traditional image of the brand
is emphasized by the use of natural materials (felt, cotton, recycled paper, cartboard). To build a friendly and homely image of the
company a set of functional gadgets following the slow life philosophy was designed (table coasters, eco shopping bag, christmas tree baubles).

*designed in cooperation with Para-Buch

Legajny Tomato Farm
photos 1-3 by piotrczechowski.pl 

Legajny Tomato Farm
 

Legajny Tomato Farm
 

Legajny Tomato Farm
photos 4-9 by chlistowska.com 

Gospodarstwo Ogrodnicze Łęgajny
 

Gospodarstwo Ogrodnicze Łęgajny
 

Legajny Tomato Farm
 


 

Legajny Tomato Farm
 

Legajny Tomato Farm
 

Legajny Tomato Farm
 

Legajny Tomato Farm
 

Gospodarstwo Ogrodnicze Łęgajny
 

Legajny Tomato Farm